Finding someone to reproduce your artwork may seem like an easy thing to do. Google “giclée” and 20 million hits come up. You might narrow the field down by adding your region (“giclée Western Mass” has only 27,000 hits), but the numbers are still daunting. Finding the right printer for your artwork is like finding the right doctor or the right insurance company. I suggest that you work with someone who, if not local, is still close enough so you can meet with them and see their operation. As an artist you put many hours into your work. You want to find someone who appreciates your effort, respects your work and makes you the best possible reproduction. Asking the right questions can help you evaluate the printer. The following is a list of questions that I feel are the most important.
- What is your back ground in printing? In art? In digital technology?
- Are you able to give references of satisfied customers?
- What techniques do you use for image capture, printing, finishing?
- What products or brands do you use for printing and why do you choose those products?
- Do you guarantee your work and do you stand behind your product?
This is not a complete list of questions but they are a starting point. You are building a relationship with your printer. You want to know and trust that individual to handle your work with professionalism and competence. Your prints will reflect you as an artist and as a professional. Know your product. If your customers ask you about the digital or giclée process you want to be able to answer with authority and confidence. No one expects everyone to be an expert, (that is why you go to a giclée printer) but you should be knowledgeable enough to be able to state why your giclée prints are worth the price you charge.